IBM powers global IoT Platform with
100% scalability and GDPR compliance

With NetApp Instaclustr, IBM delivered a global, high-performance IoT and marketing platform.

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Industry

  • IoT, Marketing, Consumer Products
Technologies

  • Apache Cassandra®, Apache Spark™, Cassandra Lucene Index Plugin
Challenges

  • Managing synchronized, multi-database systems with complex reconciliation
  • Delivering low-latency, inexact search capabilities for marketing
Results

  • Unified platform for global operations
  • Achieved rapid scaling with GDPR compliance

Building a unified, scalable solution
For global impact

IBM was tasked with creating a highly available, globally distributed IoT and marketing platform for a Fortune 500 company renowned for its leadership in connected consumer products. This platform needed to unify disparate local systems into a single global solution while ensuring superior consumer engagement and offering seamless analytics.

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"NetApp [Instaclustr] has done an amazing job helping us design and build the backbone of the platform with Cassandra and Spark. Their team of consultants integrated with our own team and went beyond their core expertise to provide value at all times."

Mehdi Charafeddine, Senior Industry Architect, Distribution Sector, IBM

Simplifying open source data infrastructure for industry growth

BM’s success hinged on the need for a unified platform to address critical challenges and operational demands. Additionally, meeting the stringent requirements of a cloud-agnostic architecture, GDPR compliance, and rapid scalability without vendor lock-in necessitated a cohesive open source approach.

IBM needed a way to manage the complexity of their data infrastructure in order to sustain growth and innovation.

The team’s biggest hurdles included:

Data synchronization

Maintaining synchronized multiple databases with complex reconciliation rules across geographical regions became an operational and technical burden.

Low-latency string search

Marketing teams required advanced, low-latency search functionality for running inexact queries quickly and efficiently.

Enabling a global platform through managed expertise

NetApp partnered with IBM to deliver a solution that met the project’s demanding requirements. Leveraging the Instaclustr Managed Platform and consulting services, NetApp helped IBM deploy a unified platform with global coverage, high scalability, and optimal performance.

Here’s how the NetApp team played a pivotal role:

Data synchronization simplified

Apache Cassandra’s advanced replication capabilities ensured region-specific compliance with strict GDPR requirements by pinning personally identifiable information (PII) to designated geographical regions. This solved the problem of managing complex data reconciliation rules across multiple databases.

Low-latency search with Cassandra Lucene Index plugin

The team implemented the Cassandra Lucene Index plugin, providing the speed and efficiency IBM’s customer needed for running high-speed, inexact data queries for marketing purposes.

Expert configuration of clusters and security

Experts optimized Apache Cassandra and Spark clusters on AWS through expert configuration, enhancing performance and enabling scalability. This included ensuring compliance requirements with SOC 2 and GDPR through rigorous security protocols, including encryption at rest and secured internode communication.

Cloud-agnostic with scalability

By deploying a cloud-agnostic architecture, IBM mitigated vendor lock-in. The unified platform delivered rapid and controlled scaling to accommodate significant increases in usage while maintaining low latency.

Rapid scaling and data-driven success

Through Instaclustr’s managed open source solution, IBM now has a IoT platform that:
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Enables advanced querying
Marketing teams gained the capability to run low-latency, inexact string searches, enhancing operational efficiency.
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Improved customer engagement
By unifying disparate systems into one global platform, the solution enabled superior analytics and faster go-to-market for next-generation products.

Conclusion

By partnering with NetApp, IBM created a powerful, scalable platform designed to meet the needs of a global market. Built on open-source technologies like Apache Cassandra and Spark, the managed open source solution simplifies data synchronization, improves search capabilities, and ensures compliance with strict regulations.

The result? Faster innovation, better consumer engagement, and connected products that deliver real impact. This collaboration showcases what’s possible when technology drives meaningful results—setting a new standard for global, data-driven success.

If your enterprise is facing similar scalability and operational challenges, NetApp Instaclustr’s expertise can help unlock the full potential of your data layer.

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